Over the past year, a few names have clearly stood out on the European yerba mate scene — with Argentine brands continuing to dominate cups and cupboards across the EU. Classics like Playadito, Taragüi, and Amanda remain everyday staples for many mate drinkers, thanks to their consistency, familiarity, and unmistakably traditional profiles.
That said, this list isn’t based on reputation alone.
For this article, we combined real sales data from Enisay.eu, direct feedback from our customers, and our own team’s daily mate-drinking experience. The result is a Top 10 that reflects what people actually drink, reorder, recommend to friends — and reach for every morning.
So this ranking isn’t just a popularity contest. It’s a snapshot of current mate culture in Europe, shaped by habits, preferences, and a growing curiosity for new styles and origins.
1. Playadito 🥇
A clear customer favorite. Playadito is loved for its smooth, well-balanced flavor with no harsh bitterness. A perfect choice for everyday drinking and for anyone who values comfort in every sip.
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Playadito Traditional proudly takes first place as the most popular yerba mate among our customers — and for good reason. Playadito Traditional is often recommended as a perfect everyday yerba mate, especially for those who want a classic Argentine profile without excessive strength.
Choosing yerba mate is a personal journey, but customer experience speaks volumes. If you’re looking for a yerba mate that combines tradition, smooth flavor, and everyday comfort — Playadito Traditional is a perfect place to start.
2. CBSé 🥈
CBSé stands out for its variety. Herbs, fruits, and creative blends turn every brew into a new experience. Ideal for those who enjoy experimenting and discovering new flavors.
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Among our customers, CBSé Energía with Guaraná has quickly become a close second favorite. Its unique blend of yerba mate and guaraná offers a natural energy boost, making it a popular choice for those who want a lively, refreshing mate experience.
CBSé Energía is the go-to choice for anyone seeking extra vitality while enjoying their daily mate ritual.
Not far behind CBSé Energía with Guaraná, CBSé Frutos Tropicales has won the hearts of our customers who enjoy a fruitier, aromatic mate experience.
CBSé Frutos Tropicales is a favorite for anyone looking to add a bit of tropical sunshine to their mate ritual, without losing the natural energy and benefits of yerba mate.
3. Rosamonte 🥉
A true classic for lovers of strong yerba mate. Rich, full-bodied, and intense — Rosamonte is the choice of those who like their mate bold and expressive.
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Another favorite among our customers is Rosamonte Tradicional, a true classic from Argentina. Known for its rich, bold flavor and distinctive aroma, Rosamonte has been a staple for mate lovers who enjoy a more intense and satisfying experience.
Rosamonte Tradicional is the perfect choice for those who appreciate a full-bodied, flavorful and strong mate that stays smooth and enjoyable from the first sip to the last. It’s a favorite among experienced drinkers who value traditional Argentine taste.
4. Canarias
Canarias delivers a strong, intense, and energizing mate experience, making it a top choice for seasoned drinkers who love a bold, full-flavored brew right from the first sip.
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For those who enjoy the quality of Canarias but prefer a milder, more approachable mate, Canarias Serena is a popular choice. It offers the classic flavor of Canarias with a softer, smoother profile, making it ideal for daily drinking.
Enjoy the iconic Canarias flavor in a milder, smoother version. Canarias Serena is your perfect everyday mate — all the quality, none of the intensity.
5. Barão
Barão is a well-known Brazilian yerba mate brand appreciated for its smooth, mild, and approachable flavor. It’s an excellent choice for experienced mate drinkers who prefer a balanced, easy-to-drink mate without excessive bitterness.
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Barão Tradicional chimarrao is the top choice among our Barão selection, trusted by customers for its classic flavor profile and consistent quality. It offers a well-balanced taste with gentle bitterness and a smooth finish, making it ideal chimarrao for everyday drinking.
Both Barão Tradicional and Canarias Serena are excellent choices — whether you’re looking for a reliable daily mate or a softer, more refined experience, these blends deliver quality and satisfaction cup after cup.
6. Amanda
A familiar and dependable classic with a gentle flavor profile. Amanda is perfect for everyday enjoyment and remains a trusted companion for both beginners and long-time mate fans.
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Amanda Traditional is a classic Argentine yerba mate known for its rich, balanced flavor and natural bitterness. It delivers a strong yet smooth experience, perfect for those who appreciate an authentic, traditional mate.
A timeless choice for mate lovers who enjoy tradition, depth, and consistency with every brew.
7. Pajarito
A Paraguayan classic for those who value authenticity. Pajarito offers consistent quality, a traditional cut, and a flavor that has stood the test of time.
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Pajarito Tradicional is a classic Paraguayan yerba mate known for its bold, intense character and strong flavor. With a high content of leaves and stems, it delivers a robust aroma with smoky, slightly bitter notes — exactly what fans of traditional Paraguayan mate appreciate.
Pajarito Tradicional is chosen by those who value intensity, authenticity, and a truly traditional Paraguayan mate experience.
8. Rei Verde
A brand for conscious consumers. Rei Verde is valued for its clean, balanced flavor, careful production, and close connection to nature.
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Rei Verde Classic chimarrao is a well-balanced Brazilian yerba mate that combines smoothness with a pleasant natural strength. Made from carefully selected leaves and stems, it offers a clean, fresh taste with light grassy and herbal notes, typical of high-quality chimarrão-style mate adapted for a wider audience.
Rei Verde Classic chimarrao appeals to those who appreciate a gentle, natural mate with steady energy and an easy-drinking character, perfect for experienced mate drinkers.
9. Piporé
Not loud, but always dependable. Piporé delivers a classic Argentine yerba mate experience with a smooth balance and steady flavor.
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A classic Argentine yerba mate with a bold, robust character. Piporé Traditional is known for its pronounced herbal bitterness, full body, and strong stimulating effect, making it a great choice for those who appreciate an authentic and energizing mate experience.
A reliable choice for mate drinkers who enjoy a powerful, character-driven yerba mate.
10. Andresito
Chosen by those who enjoy trying something different. With its variety of options and subtle flavor nuances, Andresito is a great choice for exploration without leaving tradition behind.
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A convenient and authentic way to enjoy yerba mate in tea bag form. Andresito Mate Cocido delivers the characteristic strength and herbal bitterness of classic yerba mate, while offering the simplicity and comfort of quick preparation.
A practical choice for those who want real mate character with modern convenience.
A classic-style Argentine yerba mate with a well-established profile in traditional mate culture. Andresito Traditional delivers the familiar herbal character associated with traditional blends, making it suitable for mate drinkers who enjoy an authentic style.